Given Up On Direct Mail?
Have you given up on direct mail as a valid form of getting leads? Are you not getting the response rate you want from your oversized post cards and other direct mailing efforts? Do you want to stand out from your competition? Then you want to learn about Dimensional Mailing.
What is Dimensional Mailing?
Dimensional mailing is a form of direct mail but instead of a flat letter or post card, it’s mailing something that is more dimensional (I know, it’s pretty self explanatory). An example of a dimensional mailer would be mailing a branded box that contains a branded item, which relates to your messaging. This way, the recipient will see your message as they open the box and then will be able to keep the branded promotional item that’s inside the box.
Substantial Response Rates
According to the Direct Marketing Association (DMA), the response rate for dimensional mailing outperforms all other types of direct marketing.
Letter size mailer to a house list 4.28%
Pay to Click Advertising 5.27%
Email Marketing 7.26%
Dimensional Mailing 8.51% to 30%
Combination Dimensional Mailer and PURLS Proves to be the Best
Although dimensional mailer already has better response rates than any other direct marketing effort, combining it with a Personalized URL campaign can further improve your response rates. According to the DMA the combination Dimensional mail and PURL provided a 24% response rate.
During these campaigns the recipient receives the dimensional mailer, which would then direct them to their personalized URL, YourCompany.com/RecipientsName. As the recipient visits the site they are able to view messaging, which is tailored to them, and answer questions that further qualify them. Armed with this new helpful information, your sales reps are then able to call on these prospects and make the sale or set up appointments.
Using Dimensional Mailers with Your Direct Marketing
With these proven results, as you think about your direct marketing efforts for the future you should definitely consider adding dimensional mailers. If you have any questions about the process, pricing, etc, just contact us as we’d be happy to answer any questions.
