The challenge:

Sepracor required an agile, segmented, multi-flight, integrated and targeted promocentric program in place to support the rollout of Lunesta, its prescription sleep aid, pending FDA approval.

The solution:

We packaged, storyboarded and catalogued a flexible, scaleable and robust promocentric program that made it easy for the brand’s marketing team to select, budget and rollout in real-time as the drug moved through FDA Approval and into launch.

The results:

The Lunesta prescription sleep aid launch, under extremely tight deadlines, consumer restrictions and challenging environments, has been heralded as one of the most successful Pharma rollouts within the last decade.