Overview:

The TDBN acquisition of Hudson United Bancorp marked an important stage in the growth and geographic expansion of TDBN into the Mid-Atlantic region. The size and scope of the conversion posed a formidable challenge for the Winbrook - TDBN team.

The Challenge:

A total of 117 items, consisting of branded forms and paper stock, plus letterhead, envelopes and business cards, needed to be created and delivered to each of the acquired 201 branch locations in four states within a specific five-day time frame. Additionally, the Winbrook conversion team had to setup WinSource™ usernames and passwords for all 201 branch locations.

The very nature of acquisitions can be unsettling to employees of the acquired organization. The entire conversion operation would be a demonstration of the integrity, leadership and trust of TDBN to its new employees — a critical first impression.

The Solution:

The Winbrook team began to plan for the conversion in December of 2005 for the May 2006 conversion. The team conducted weekly meetings, created a timeline and communicated closely with the TDBN team. The Winbrook team held monthly and later bi-weekly meetings with TDBN.

Winbrook implemented smaller distributions of transition materials from January through May. The transition materials reflected the fact that Hudson United Banks were now part of the TDBN brand. All products, including the fully branded materials, were proofed, ordered and delivered on schedule. All products were staged and palletized for single truck shipment per location.Winbrook set up all locations/end users for WinSource™ online ordering through distribution of our Reference Guides. Ease of use eliminated the need for live training.

The Results:

100% QC. All 201 branches experienced a smooth transition with no disruption, and both TDBN and Winbrook agreed that this conversion was 100% successful.