"Direct mail is dead."  How many times have you heard this over the last 3 years? 

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According to surveys from leading business publications and organizations, participation in trade shows and other in-person events is critical for producing profits, maintaining clients and developing new business.

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A dialogue is a conversational exchange between two or more people.   Communication is in the rawest form requires information to be packaged and imparted by the sender to a receiver via some medium. The receiver must decode the message and give the sender feedback.  Communication requires that all parties have an area of communicative commonality. 

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Ever since the economy hit a major road bump more than a year ago, investment from most companies in direct mail similarly has slowed. Meanwhile, new, cheaper channel players like email, social media and mobile marketing are hogging the funds and growing in popularity.

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Marketers are beginning to tire of social media buzzwords yet social media remains front of mind, found the MarketingExecutives Networking Group (MENG) in its Third Annual Surveyof Top Marketing Trends.

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Compiled  from The Source by Vincent Carriuolo, Director of Marketing, Winbrook

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Linked by Vincent Carriuolo, Director of Marketing, Winbrook

http://alphainventions.com/

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Excerpted from Springwise by Vincent Carriuolo, Director of Marketing, Winbrook

ING's Wegwijzer tool for finding ATMs is the (Google) phone equivalentof asking a human for directions and having them point to what you're looking for. No map-reading necessary...(more)

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Oxfam recently recruited a team of what it calls Green Grannies to offer advice to the UK public about everything from how to darn socks to how to make delicious food from leftovers...(more)

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Culled from SlideShare.net by Vincent Carriuolo, Director of Marketing, Winbrook

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Excerpted from Springwise by Vincent Carriuolo, Director of Marketing, Winbrook

1. Ecovative — Instead of Styrofoam, fungus and rice hulls
2. Wattson, HomeJoule, Ambient, AlertMe — Visualising energy use
3. La Petite Reine — Cargo bikes for greener business deliveries in congested cities
4. Green Homes Concierge — Green concierge reduces home's carbon footprint
5. Qurrent — Neighbourhood approach to renewable energy
6. RoofRay — Using Google maps to determine a home's solar potential
7. Fiat, Microsoftand Honda — Feedback for greener driving
8. Carrotmob — Crowd clout meets eco persuasion
9. My Farm, Your Backyard Farmer — Homegrown veggies without the sweat
10. Free Green — Free plans for eco homes

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Excerpted from Springwise by Vincent Carriuolo, Director of Marketing, Winbrook 

While most direct marketing efforts invite consumers to reply by mail, a full 42 percent of interested recipients prefer to respond online, according to a recent study by the Direct Marketing Association. Rather than send those consumers to a generic landing page—where the likelihood they'll stay diminishes with every click—new technology from MindFireInc lets companies create a personalized URL and landing page for each and every consumer...(more)

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Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook

P&G Digital Guru Not Sure Marketers Belong on Facebook

Advertisers Shouldn't 'Hijack' Conversations, but Applications Hold Promise

By Jack Neff
Published: November 18 2008

CINCINNATI (AdAge.com) -- Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media. (more)

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Excerpted by Vincent Carriuolo. Director of Marketing, Winbrook from www.eventmanagerblog.com

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Compliments of Vincent Carriuolo, Director of Marketing, Winbrook

Breathe in...breathe out...(more)

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Excerpted from www.trendwatching.com by Vincent Carriuolo, Director of Marketing, Winbrook

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Excerpted from Springwise by Vincent Carriuolo, Director of Marketing, Winbrook 

 Twitter for Enterprises

Breaking down barriers and fostering cross-company communication has long been one of enterprises' most persistent challenges. A tool that was launched last month at TechCrunch50—and then went on to win the conference's Best in Show award—offers a new solution, however, in the form of a sort of Twitter for the enterprise...(more)

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Excerpted from The Dallas Morning News by Vincent Carriuolo, Director of Marketing, Winbrook

Financial houses were doing all they could to sell risky mortgages and complex debt swaps so their bottom lines could grow and they could avoid being consumed by a competitor. While hindsight shows us the folly of those decisions, the economy also was growing in part because of these financial transactions.
So, here's the question put forth to eight panelists:
Is it possible to think of an economy not driven by greed and fear? If so, what would that economy look like?( E.F. Schumacher took a stab at that in "Small Is Beautiful," where he talked...(more)

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Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook

New venture makes recommendations aross the web

Using collaborative filtering to give consumers product recommendations based on the opinions of those similar to them has more or less become hygiene for retail sites ranging from Amazon to Netflix and beyond. While a few stand-alone sites have popped up to connect twinsumers* in specific niches (such as music), a new, Berlin-based startup aims to give users tailored recommendations for anything and everything across the web.

Plista is a social recommendation network...(more)


 

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Received by Vincent Carriuolo, Director of Marketing, Winbrook

Dear Vincent,

After last month’s broad-ranging OFF=ON trend, we thought we’d focus on something more contained this month: PERKONOMICS. It’s an easy-to-apply trend, covering the rise of novel perks and privileges that deliver on consumers’ need for status, convenience and, in these turbulent times, a little bit of empathy...(more)

Best regards,
Reinier Evers
Founder, trendwatching.com
reinier@trendwatching.com

 

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Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook

Friday, September 26, 2008
Small banks don't want to fall victim to the bailout
Boston Business Journal - by Jesse Noyes

Community banks in Massachusetts are nervous about potentially taking the hit from the financial service sector’s risky bets.

Several small banks — most of which didn’t participate in subprime mortgage lending — in various regions of the state said the government’s historic moves to bail out major investment firms that held risky loans might be needed to calm the market, but it could create unfair competitive practices for their businesses.

“Unfortunately, in many ways bad behavior is being rewarded,” said Jonathan Sloane, President and CEO of Medford-based Century Bancorp Inc. (Nasdaq: CNBKA), which has 21 banking offices and about $1.8 billion in total assets...(more)

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Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook

SEPTEMBER 24, 2008, 3:19 PM

By KATE GALBRAITH

The term “renewable portfolio standard” does not exactly roll off the tongue.

“Basically incomprehensible,” said Alan Nogee, director of the the clean-energy program at the Union of Concerned Scientists. “One of the worst names for a good policy to be found anywhere.”

When his organization did some focus-group testing of the name several years ago, people linked it with Enron. (more)

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Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook

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Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook,  from Springwise.com  

Taking personal finances back to basics, wealthy clients at private bank Insinger de Beaufort dump all of their bills, receipts and other admin into a shoebox, which the bank picks up monthly to process...(more)

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By Vincent Carriuolo, Director of Marketing, Winbrook

The continued transformation of paper to pixels, the rapidly advancing commitment of corporations to build their business “greener” and the convergence of collaborative business enterprise models made possible by online integration technologies (in which myriad supply chain collaborators implement in unison in less time and in real time) will move from infancy within the next three years to maturity within the next ten...(more)

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Some of the biggest technology firms, including Microsoft, Intel, Google and I.B.M., (more)

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How to say, “thank you” in over 455 languages

 Abenaki (Maine USA, Montreal Canada)       Wliwni ni

Abenaki (Maine USA, Montreal Canada)       Wliwni

Abenaki (Maine USA, Montreal Canada)       Oliwni

Achí (Baja Verapaz Guatemala)              Mantiox chawe

Achuar (Ecuador, Peru)                     Maketai

Achuar (Ecuador, Peru)                     Yuuminsame               (lots more)

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                  The Problem of Innovation Without Experience & The Problem of Experience Without Innovation

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The following links represent just a fraction of the online resources available today to keep you informed of environmental news, help and initiatives throughout the world. We encourage you to visit any or all of these sites:

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Your customers and prospects view e-mails in five stages, according to a white paper by ExactTarget, a provider of e-mail marketing solutions. How well you design for each stage will affect how many people read your message all the way through and how many will simply hit delete or, even worse, report your message as spam...(more)

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Excerpted  By Vincent Carriuolo, Director of Marketing, Winbrook

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 By Vincent Carriuolo, Director of Marketing, Winbrook

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