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Compiled from The Source by Vincent Carriuolo, Director of Marketing, Winbrook
One of the great direct marketing copywriters of all time, Victor O. Schwab (who wrote the famous body-builder Charles Atlas ads and went on to help create the giant Book-of-the-Month Club) penned a list of what he called "pain points," spelling out the reasons why people buy what they don't necessarily need but feel they want. People purchase memberships, products and services because it eases some pain they have about themselves...(more)
Excerpted from Springwise by Vincent Carriuolo, Director of Marketing, Winbrook
ING's Wegwijzer tool for finding ATMs is the (Google) phone equivalentof asking a human for directions and having them point to what you're looking for. No map-reading necessary...(more)
Excerpted from Springwise by Vincent Carriuolo, Director of Marketing, Winbrook
Oxfam recently recruited a team of what it calls Green Grannies to offer advice to the UK public about everything from how to darn socks to how to make delicious food from leftovers...(more)
Culled from SlideShare.net by Vincent Carriuolo, Director of Marketing, Winbrook
Excerpted from Springwise by Vincent Carriuolo, Director of Marketing, Winbrook
While most direct marketing efforts invite consumers to reply by mail, a full 42 percent of interested recipients prefer to respond online, according to a recent study by the Direct Marketing Association. Rather than send those consumers to a generic landing page—where the likelihood they'll stay diminishes with every click—new technology from MindFireInc lets companies create a personalized URL and landing page for each and every consumer...(more)
Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook
P&G Digital Guru Not Sure Marketers Belong on Facebook
Advertisers Shouldn't 'Hijack' Conversations, but Applications Hold Promise
By Jack Neff
Published: November 18 2008
CINCINNATI (AdAge.com) -- Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media. (more)
Excerpted by Vincent Carriuolo. Director of Marketing, Winbrook from www.eventmanagerblog.com
Compliments of Vincent Carriuolo, Director of Marketing, Winbrook
Breathe in...breathe out...(more)
Excerpted from Springwise by Vincent Carriuolo, Director of Marketing, Winbrook
Twitter for Enterprises
Breaking down barriers and fostering cross-company communication has long been one of enterprises' most persistent challenges. A tool that was launched last month at TechCrunch50—and then went on to win the conference's Best in Show award—offers a new solution, however, in the form of a sort of Twitter for the enterprise...(more)
Excerpted from The Dallas Morning News by Vincent Carriuolo, Director of Marketing, Winbrook
Financial houses were doing all they could to sell risky mortgages and complex debt swaps so their bottom lines could grow and they could avoid being consumed by a competitor. While hindsight shows us the folly of those decisions, the economy also was growing in part because of these financial transactions.
So, here's the question put forth to eight panelists:
Is it possible to think of an economy not driven by greed and fear? If so, what would that economy look like?( E.F. Schumacher took a stab at that in "Small Is Beautiful," where he talked...(more)
Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook
New venture makes recommendations aross the web
Using collaborative filtering to give consumers product recommendations based on the opinions of those similar to them has more or less become hygiene for retail sites ranging from Amazon to Netflix and beyond. While a few stand-alone sites have popped up to connect twinsumers* in specific niches (such as music), a new, Berlin-based startup aims to give users tailored recommendations for anything and everything across the web.
Plista is a social recommendation network...(more)
Received by Vincent Carriuolo, Director of Marketing, Winbrook
Dear Vincent,
After last month’s broad-ranging OFF=ON trend, we thought we’d focus on something more contained this month: PERKONOMICS. It’s an easy-to-apply trend, covering the rise of novel perks and privileges that deliver on consumers’ need for status, convenience and, in these turbulent times, a little bit of empathy...(more)
Best regards,
Reinier Evers
Founder, trendwatching.com
reinier@trendwatching.com
Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook
Friday, September 26, 2008
Small banks don't want to fall victim to the bailout
Boston Business Journal - by Jesse Noyes
Community banks in Massachusetts are nervous about potentially taking the hit from the financial service sector’s risky bets.
Several small banks — most of which didn’t participate in subprime mortgage lending — in various regions of the state said the government’s historic moves to bail out major investment firms that held risky loans might be needed to calm the market, but it could create unfair competitive practices for their businesses.
“Unfortunately, in many ways bad behavior is being rewarded,” said Jonathan Sloane, President and CEO of Medford-based Century Bancorp Inc. (Nasdaq: CNBKA), which has 21 banking offices and about $1.8 billion in total assets...(more)
Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook
SEPTEMBER 24, 2008, 3:19 PM
By KATE GALBRAITH
The term “renewable portfolio standard” does not exactly roll off the tongue.
“Basically incomprehensible,” said Alan Nogee, director of the the clean-energy program at the Union of Concerned Scientists. “One of the worst names for a good policy to be found anywhere.”
When his organization did some focus-group testing of the name several years ago, people linked it with Enron. (more)
Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook
48 Green Things to Do Now
Select from this list those measures you find to be most affordable, and you can get off to an excellent start greening your lifestyle. Listed are approximate money savings and avoided environmental impacts based on CO2...(more)
Excerpted by Vincent Carriuolo, Director of Marketing, Winbrook, from Springwise.com
Taking personal finances back to basics, wealthy clients at private bank Insinger de Beaufort dump all of their bills, receipts and other admin into a shoebox, which the bank picks up monthly to process...(more)
By Vincent Carriuolo, Director of Marketing, Winbrook
The continued transformation of paper to pixels, the rapidly advancing commitment of corporations to build their business “greener” and the convergence of collaborative business enterprise models made possible by online integration technologies (in which myriad supply chain collaborators implement in unison in less time and in real time) will move from infancy within the next three years to maturity within the next ten...(more)
Lost in E-Mail, Tech Firms Face Self-Made Beast
From NY Times Online
Published: June 14, 2008
SAN FRANCISCO — The onslaught of cellphone calls and e-mail and instant messages is fracturing attention spans and hurting productivity. It is a common complaint. But now the very companies that helped create the flood are trying to mop it up.
Some of the biggest technology firms, including Microsoft, Intel, Google and I.B.M., (more)
How to say, “thank you” in over 455 languages
Abenaki (Maine USA, Montreal Canada) Wliwni ni
Abenaki (Maine USA, Montreal Canada) Wliwni
Abenaki (Maine USA, Montreal Canada) Oliwni
Achí (Baja Verapaz Guatemala) Mantiox chawe
Achuar (Ecuador, Peru) Maketai
Achuar (Ecuador, Peru) Yuuminsame (lots more)
 
The Problem of Innovation Without Experience & The Problem of Experience Without Innovation
The following links represent just a fraction of the online resources available today to keep you informed of environmental news, help and initiatives throughout the world. We encourage you to visit any or all of these sites:
Your customers and prospects view e-mails in five stages, according to a white paper by ExactTarget, a provider of e-mail marketing solutions. How well you design for each stage will affect how many people read your message all the way through and how many will simply hit delete or, even worse, report your message as spam...(more)
Excerpted By Vincent Carriuolo, Director of Marketing, Winbrook
Green●wash, verb: the act of misleading purchasersregarding the environmental practices of a company or the environmental benefits of a product or service.In December 2007, environmental marketing company TerraChoice gained national press coverage for its studycalled, The Six Sins of Greenwashing, which found that 99% of 1,018 common consumer products randomlysurveyed for the study were guilty of greenwashing...(more)
By Vincent Carriuolo, Director of Marketing, Winbrook
Say the word “procurement” to most marketers or creatives and watch the grimace turn to outright disdain before you can say, “cost containment.”
It’s kind of like driving in the vicinity of a startled skunk in the middle of the night on your first date. It undeniably and instantaneously changes the mood of whatever relationship you’ve...(more)
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