By Vincent Carriuolo, Director of Marketing, Winbrook
The continued transformation of paper to pixels, the rapidly advancing commitment of corporations to build their business “greener” and the convergence of collaborative business enterprise models made possible by online integration technologies (in which myriad supply chain collaborators implement in unison in less time and in real time) will move from infancy within the next three years to maturity within the next ten...(more)
Lost in E-Mail, Tech Firms Face Self-Made Beast
From NY Times Online
Published: June 14, 2008
SAN FRANCISCO — The onslaught of cellphone calls and e-mail and instant messages is fracturing attention spans and hurting productivity. It is a common complaint. But now the very companies that helped create the flood are trying to mop it up.
Some of the biggest technology firms, including Microsoft, Intel, Google and I.B.M., (more)
How to say, “thank you” in over 455 languages
Abenaki (Maine USA, Montreal Canada) Wliwni ni
Abenaki (Maine USA, Montreal Canada) Wliwni
Abenaki (Maine USA, Montreal Canada) Oliwni
Achí (Baja Verapaz Guatemala) Mantiox chawe
Achuar (Ecuador, Peru) Maketai
Achuar (Ecuador, Peru) Yuuminsame (lots more)
The Problem of Innovation Without Experience & The Problem of Experience Without Innovation
Your customers and prospects view e-mails in five stages, according to a white paper by ExactTarget, a provider of e-mail marketing solutions. How well you design for each stage will affect how many people read your message all the way through and how many will simply hit delete or, even worse, report your message as spam...(more)
Excerpted By Vincent Carriuolo, Director of Marketing, Winbrook
Green●wash, verb: the act of misleading purchasersregarding the environmental practices of a company or the environmental benefits of a product or service.In December 2007, environmental marketing company TerraChoice gained national press coverage for its studycalled, The Six Sins of Greenwashing, which found that 99% of 1,018 common consumer products randomlysurveyed for the study were guilty of greenwashing...(more)
By Vincent Carriuolo, Director of Marketing, Winbrook
Say the word “procurement” to most marketers or creatives and watch the grimace turn to outright disdain before you can say, “cost containment.”
It’s kind of like driving in the vicinity of a startled skunk in the middle of the night on your first date. It undeniably and instantaneously changes the mood of whatever relationship you’ve...(more)