By Vincent Carriuolo, Director of Marketing, Winbrook
The continued transformation of paper to pixels, the rapidly advancing commitment of corporations to build their business “greener” and the convergence of collaborative business enterprise models made possible by online integration technologies (in which myriad supply chain collaborators implement in unison in less time and in real time) will move from infancy within the next three years to maturity within the next ten.
Specifically, the refinement of convergent media marketing--ie. the orchestrated integration of digital printing, variable data printing, traditional direct mail, web portals, e-mail, Personalized URLs and web based analytics--comprises the emerging channels of communication, commerce and community that will supplant traditional channels of reach and distribution including paper-based print. The velocity of conducting business is exponentially increasing.
As Ken Kesey said, “You’re either on the bus, or you’re off the bus.”
Where are you?