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From Our American Banker Files: BankThink More regional banks may merge to meet tech challenges

From Our American Banker Files: BankThink More regional banks may merge to meet tech challenges

Last month, the regional banks SunTrust and BB&T announced the largest bank merger since the 2008 financial crisis, one that would create the sixth-largest bank in the U.S. At the time of the announcement, some commentators interpreted the deal as the latest in a long tradition of regional players consolidating to gain scale and reach. But there was a larger factor driving the union.

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From Our American Banker Files: BankThink Smaller institutions should embrace, not oppose, fintechs

From Our American Banker Files: BankThink Smaller institutions should embrace, not oppose, fintechs

Recently, community bank and credit union groups have initiated efforts to use their lobbying influence in Washington to restrict the growth and aspirations of innovative fintech firms.

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From Our Financial Brand Files: Regional Bank Meets the Future With Hybrid Digital Brand

From Our Financial Brand Files: Regional Bank Meets the Future With Hybrid Digital Brand

West Coast regional MUFG Union Bank chose to disrupt itself with a digital+physical offshoot. It’s new PurePoint brand uses a new strategy that marries high-rate mobile savings products with high-touch branches that are “digitally-infused”. Two years in, the unit’s combo of high-rate savings and small-but-plush cashless branches is a massive engine generating lending fuel.

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From Our Financial Brand Files: Banking Should Include Podcasts as Part of Content Marketing Strategy

From Our Financial Brand Files: Banking Should Include Podcasts as Part of Content Marketing Strategy

Consumers are reading less and listening more, driving enormous growth of video and audio content consumed on mobile devices. As people seek more self-help tools, financial marketers can’t ignore the power of podcasts. The question is, whether banks and credit unions should develop podcasts as part of their content marketing strategy?

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From Our NYT Files: How to Stay Fresh on Long Trips

From Our NYT Files: How to Stay Fresh on Long Trips

Just because you have a 12-hour flight doesn’t mean you have to leave the plane smelling like it. Whether it’s a flight, train ride or bus trip, these tips will keep you smelling fresh on those long, strenuous travel days.

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From Our NYT Files: The Anxiety of Having a Famous Follower on Twitter

From Our NYT Files: The Anxiety of Having a Famous Follower on Twitter

June 23, 2018, was a momentous day in the online life of Laura Pittenger, a New York playwright with roughly 1,200 Twitter followers. That was when the actor John Cusack, who has more than 1.6 million followers, retweeted her and followed her back.

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From Our NYT Files: How TikTok Is Rewriting the World

From Our NYT Files: How TikTok Is Rewriting the World

TikTok will change the way your social media works — even if you’re avoiding it.

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From Our NYT Files: How to Build a Successful Team

From Our NYT Files: How to Build a Successful Team

Building a successful team is about more than finding a group of people with the right mix of professional skills. Over the course of interviewing over 500 leaders for Corner Office, I asked them all about the art of fostering a strong sense of teamwork. Their insights can help you lay the groundwork for a highly productive team that can communicate, cooperate and innovate in an atmosphere of mutual trust and respect.

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From Our Forbes Files: Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

From Our Forbes Files: Branding vs Marketing: Innovative Solutions In Today's Digital Marketplace

I have recently covered branding in terms of digital linking of company name and products to specific links related to a company brand domain or URL.

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From Our Forbes Files: Banks Are Promoting ‘Female’ Chatbots To Help Customers, Raising Concerns Of Stereotyping

From Our Forbes Files: Banks Are Promoting 'Female' Chatbots To Help Customers, Raising Concerns Of Stereotyping

Meet Amy. And also Debbie, Inga, Mia, Erica, Eva and Cora.

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