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From Our Adage Files: THE WAY WE BUY AND SELL BRANDED CONTENT IS BROKEN. HERE’S HOW TO FIX IT

From Our Adage Files: THE WAY WE BUY AND SELL BRANDED CONTENT IS BROKEN. HERE’S HOW TO FIX IT

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher.

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From Our ABA Banking Journal Files: Community Banks Tell an Updated Story

From Our ABA Banking Journal Files: Community Banks Tell an Updated Story

Two years ago, a group of bank marketers got to talking with each other about Community Banking Month.

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From Our ABA Banking Journal Files: Don’t Get ByPaaSed

From Our ABA Banking Journal Files: Don’t Get ByPaaSed

Like it or not, consumer and business expectations are not being set by their financial institutions. Instead, the likes of Google, Amazon and Apple have been driving our expectations for immediacy and frictionless experiences.

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From Our New York Times Files: How We Hang Out at Work Together Online Now

From Our New York Times Files: How We Hang Out at Work Together Online Now

Instagram is for vacations. Facebook is for families. But TikTok takes us into the classrooms, airplanes, firehouses and fast-food franchises of our real lives.

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From Our American Banker Files: Advice to small banks: Resist urge to overautomate

From Our American Banker Files: Advice to small banks: Resist urge to overautomate

Shortly after he began house hunting, Lee Wetherington said he received an email from a community banker that “just blew me away.”

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From Our Financial Brand Files: How Banking Firms Can Build ‘Purpose-Driven’ Brands

From Our Financial Brand Files: How Banking Firms Can Build ‘Purpose-Driven’ Brands

As younger and more socially conscious consumers and employees increasingly interact with banks and credit unions, financial institutions must create something beyond the traditional provider. Here are four guidelines to follow to fulfill corporate social responsibility.

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From Our ABA Banking Journal Files: Rethinking the Marketing Role

From Our ABA Banking Journal Files: Rethinking the Marketing Role

Digital technologies have changed the commercial landscape by providing both consumers and enterprises the tools they need to browse, shop and buy online.

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From Our American Banker Files: BankThink More regional banks may merge to meet tech challenges

From Our American Banker Files: BankThink More regional banks may merge to meet tech challenges

Last month, the regional banks SunTrust and BB&T announced the largest bank merger since the 2008 financial crisis, one that would create the sixth-largest bank in the U.S. At the time of the announcement, some commentators interpreted the deal as the latest in a long tradition of regional players consolidating to gain scale and reach. But there was a larger factor driving the union.

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From Our American Banker Files: BankThink Smaller institutions should embrace, not oppose, fintechs

From Our American Banker Files: BankThink Smaller institutions should embrace, not oppose, fintechs

Recently, community bank and credit union groups have initiated efforts to use their lobbying influence in Washington to restrict the growth and aspirations of innovative fintech firms.

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From Our Financial Brand Files: Regional Bank Meets the Future With Hybrid Digital Brand

From Our Financial Brand Files: Regional Bank Meets the Future With Hybrid Digital Brand

West Coast regional MUFG Union Bank chose to disrupt itself with a digital+physical offshoot. It’s new PurePoint brand uses a new strategy that marries high-rate mobile savings products with high-touch branches that are “digitally-infused”. Two years in, the unit’s combo of high-rate savings and small-but-plush cashless branches is a massive engine generating lending fuel.

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