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From Our Hootsuite Files: How to Use Instagram for Business: A Complete Guide for Marketers

From Our Hootsuite Files: How to Use Instagram for Business: A Complete Guide for Marketers

From the boom in popularity of Instagram Stories, to the recent expansion of advertising opportunities—it’s a good time to be using Instagram for business.

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From Our NYT Files: Alibaba’s Online Growth Surges, Even as It Looks Offline

From Our NYT Files: Alibaba’s Online Growth Surges, Even as It Looks Offline

HONG KONG — The Alibaba Group, the Chinese online shopping giant, has become so big that it is looking for growth by forging into new territory: the offline world. Alibaba has snapped up stakes in grocers and in an electronics chain over the last three years, a perhaps counterintuitive series of moves for a company that helps consumers in China buy products with their smartphones.

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From Our NYT Files: Remind Me, Why Was It That We Ever Watched Infomercials?

From Our NYT Files: Remind Me, Why Was It That We Ever Watched Infomercials?

The story: It was the ’90s and suddenly David Letterman and Jay Leno found themselves competing for eyeballs with the likes of Jay “the Juiceman” Kordich. The infomercial — that mind-numbing, long-form television commercial in which washed-up celebrities hawked juicers or fitness machines — had been around in some form for years.

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From Our NYT Files: Advertisers Eschew Politics for Humor in Super Bowl Commercials

From Our NYT Files: Advertisers Eschew Politics for Humor in Super Bowl Commercials

As the Super Bowl headed into its final quarter, the ads continued to fluctuate between funny and somber. The N.F.L.’s own ad featuring the New York Giants’ Eli Manning and Odell Beckham Jr. re-enacting moves inspired by the movie “Dirty Dancing” was a hit, as was Amazon’s Alexa ad, which included Cardi B, Rebel Wilson and the company’s chief executive, Jeff Bezos. “There’s definitely a humanitarian theme that is running through the spots,” said Margaret Johnson, chief creative officer of the agency Goodby Silverstein & Partners, which created the Doritos-Mountain Dew ad.

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From Our NYT Files: What if a Healthier Facebook Is Just … Instagram?

From Our NYT Files: What if a Healthier Facebook Is Just … Instagram?

For the past several years, Facebook has been conducting what amounts to an A/B test on human society, using two different social media apps.

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From Our NYT Files: Getting Those Giant Video Clips Off Your iPhone

From Our NYT Files: Getting Those Giant Video Clips Off Your iPhone

We took a six-minute video of the total solar eclipse last August on an iPhone 6s. How do I send it to other phones and devices, or is it simply too large a file?

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From Our NYT Files: All Good Magazines Go to Heaven

From Our NYT Files: All Good Magazines Go to Heaven

LONDON — When James Hyman was a scriptwriter at MTV Europe, in the 1990s, before the rise of the internet, there was a practical — as well as compulsive — reason he amassed an enormous collection of magazines. “If you’re interviewing David Bowie, you don’t want to be like, ‘O.K., mate, what’s your favorite color?’,” he said. “You want to go through all the magazines and be able to say, ‘Talk about when you did the Nazi salute at Paddington Station in 1976.’ You want to be like a lawyer when he preps his case.”

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From Our NYT Files: ‘Nutella Riots’ in France Show Price of a Sweet Tooth

From Our NYT Files: ‘Nutella Riots’ in France Show Price of a Sweet Tooth

We’ve seen it before: Giant discounts on TVs or games consoles or perhaps the latest iPhone generate a frenzy among shoppers.

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The Follower Factory

The Follower Factory

Everyone wants to be popular online. Some even pay for it. Inside social media’s black market.

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From Our WSJ Files: Today’s Catty Question: Who Thought Cat Cafes Were a Good Idea?

From Our WSJ Files: Today’s Catty Question: Who Thought Cat Cafes Were a Good Idea?

They have unpaid employees who don’t follow orders, bite customers and sometimes run away—when they’re not sleeping

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