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Want to Get Tech Savvy? Don’t Ask Your Children

Want to Get Tech Savvy? Don’t Ask Your Children

“Click what?” “Plug where?” Asking your offspring for tech support is… just asking for it. Their responses, often accompanied by an eye roll: “Why is that so hard?” or “I already showed you!” Older adults are wising up to how iPads, smartphones and fitness trackers can improve their lives. But a key to conquering fears and thriving with new technology is knowing where to get help that won’t run out of patience. Anything containing circuits tends to amplify teenage brattiness, adult anxieties about aging—and senior insecurities about being left behind. Children can feel dismay, frustration and anger when Mom and Dad can’t master texting a photo. If at all possible, get an outsider involved. That’s what brought Cheryl de la Mere, 71, with her big silver laptop and a taped-on list of passwords, to a San Francisco Public Library branch last weekend. She was there for assistance from a teenage volunteer named Justin. Asking family members “brings out too many emotions,” Ms. de la Mare said. “Justin here is not going to insult me.”

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‘Likes Lead to Nothing’ And Other Hard-Learned Lessons Of Social Media Marketing

'Likes Lead to Nothing' And Other Hard-Learned Lessons Of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found. Social media spending has increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they will expand their social media spending by 90 percent over the next five years, or 18.5 percent of the total by then.“All brands, big and small, are firmly in social media today,” says Jill J. Avery, senior lecturer at Harvard Business School. “Social media has become a mainstream tactic.”

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The Case For The Creative Agency

The Case For The Creative Agency

According the headlines and the pundits, it’s the worst time in recorded history to be an ad agency. Yes, even worse than during the previous 15-plus years, when we heard that it was the worst time to be an agency. I have never seen an industry so down on itself. Yes, we face disruption, change and challenge, but that’s the world today. The same forces reshaping our business are doing the same to retail, entertainment, automotive, and most other industries. There is no place to hide from change. Clients are shifting more creative capabilities in-house. Management consultants are trying their best to bolt on creativity through hiring and acquisitions. General economic trends and uncertainty threaten consumer and ad spending. Technology and Big Platform have changed our, and every, industry.

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9 Instagram Mistakes Social Media Managers Should Avoid

9 Instagram Mistakes Social Media Managers Should Avoid

With over 700 million users, it’s not surprising that Instagram is a core part of most social media strategies. To keep the momentum going, brands have to make sure they’re not ruining it for their audience by making careless blunders or missing the mark.

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We Could Use More Sports Scandals Like Apple Watchgate

We Could Use More Sports Scandals Like Apple Watchgate

As sports scandals go, 2015’s Deflategate was pretty great—it had a handsome leading man and readymade jokes about saggy balls—but in retrospect it lacked a certain something. Do you remember the particular brand of footballs Tom Brady and friends wanted underinflated? Yeah, neither do I.

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A Brief History of Retail Banking

A Brief History of Retail Banking

The retail banking industry is undergoing another major shift, and teller lines may soon be a thing of the past. Big banks are introducing technology and modern offices, as they shrink down and leave small city and rural areas and head to urban cities. Coast-to coast retail banking networks, which once aspired to be everywhere, may still be everywhere — in big cities.

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Insurance Grows for Cyberattacks

Insurance Grows for Cyberattacks

Companies protect themselves against a wide array of threats. As the threat from hackers grows, businesses are hoping that cyberinsurance will provide a new line of defense. Once largely limited to technology firms, cyberinsurance has emerged as the fastest-growing type of coverage among U.S. companies. The policies are designed to cover financial losses from different kinds of attacks—from theft of data to extortion using ransomware—as well as recouping damages from a tainted reputation and stolen money. Many carriers are also trying to distinguish themselves by offering tools and services to help firms respond quickly to cyberattacks or prevent them.

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My Love Is Like a Hashtag; Instagram Gives Rise to New Poets

My Love Is Like a Hashtag; Instagram Gives Rise to New Poets

Rupi Kaur, or @rupikaur_ to her followers, is turning poetry books into big sellers and fueling others like @AtticusPoetry; Publishers troll Instagram but is this truly verse? Among the hot new books of the fall season is a volume of poetry that might once have been relegated to the back of the bookstore. Rupi Kaur, a Canadian woman born in India is putting out her second book Oct. 3. The reason for the excitement? She has 1.5 million followers on Instagram. Ms. Kaur sits atop a new wave in poetry.

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How to Recognize Burnout Before You’re Burned Out

How to Recognize Burnout Before You’re Burned Out

Emma Seppala was working as an intern at The International Herald Tribune (the past iteration of The International New York Times) one summer in college in Paris, shuttling between the newsroom writers and editors on the second floor and the workers at printing presses in the basement.

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A Survival Guide for Parents Now That Your Child Is Off to College

A Survival Guide for Parents Now That Your Child Is Off to College

It’s the best of times and the worst of times: You just became an empty nester. When a child leaves for college, parents have the happiness of seeing their son or daughter mature and start off on an independent life. They also miss constant connection, fret about their child’s well-being, and worry about the way the relationship may change. Esther Boykin, a licensed marriage and family therapist in Washington, D.C., says that empty nesters may experience a type of grief—for the loss of the relationship as it was. In some cases, some see a therapist. In an interview, she talked about the mixed feelings empty nesters often have and what they can do. Here are edited excerpts.

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