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From Our Financial Brand Files: Banking Should Include Podcasts as Part of Content Marketing Strategy

From Our Financial Brand Files: Banking Should Include Podcasts as Part of Content Marketing Strategy

Consumers are reading less and listening more, driving enormous growth of video and audio content consumed on mobile devices. As people seek more self-help tools, financial marketers can’t ignore the power of podcasts. The question is, whether banks and credit unions should develop podcasts as part of their content marketing strategy?

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From Our NYT Files: How to Stay Fresh on Long Trips

From Our NYT Files: How to Stay Fresh on Long Trips

Just because you have a 12-hour flight doesn’t mean you have to leave the plane smelling like it. Whether it’s a flight, train ride or bus trip, these tips will keep you smelling fresh on those long, strenuous travel days.

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From Our NYT Files: The Anxiety of Having a Famous Follower on Twitter

From Our NYT Files: The Anxiety of Having a Famous Follower on Twitter

June 23, 2018, was a momentous day in the online life of Laura Pittenger, a New York playwright with roughly 1,200 Twitter followers. That was when the actor John Cusack, who has more than 1.6 million followers, retweeted her and followed her back.

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From Our NYT Files: How TikTok Is Rewriting the World

From Our NYT Files: How TikTok Is Rewriting the World

TikTok will change the way your social media works — even if you’re avoiding it.

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From Our NYT Files: How to Build a Successful Team

From Our NYT Files: How to Build a Successful Team

Building a successful team is about more than finding a group of people with the right mix of professional skills. Over the course of interviewing over 500 leaders for Corner Office, I asked them all about the art of fostering a strong sense of teamwork. Their insights can help you lay the groundwork for a highly productive team that can communicate, cooperate and innovate in an atmosphere of mutual trust and respect.

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From Our NYT Files: How to Work From Home With Children

From Our NYT Files: How to Work From Home With Children

If you work from home with your kids around, you know it can be a challenge when you need to focus on one or the other. These tips can help.

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From Our NYT Files: Limiting Your Digital Footprints in a Surveillance State

From Our NYT Files: Limiting Your Digital Footprints in a Surveillance State

To protect himself and his sources from prying eyes in China, Paul Mozur, a technology reporter in Shanghai, leaves just an “innocent trace” of digital exhaust.

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From Our NYT Files: Online and Making Thousands, at Age 4: Meet the Kidfluencers

From Our NYT Files: Online and Making Thousands, at Age 4: Meet the Kidfluencers

Brands are giving lucrative endorsement deals to young children on YouTube and Instagram, raising questions about whether their young followers should be seeing that kind of marketing.

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From Our NYT Files: The New 30-Something

From Our NYT Files: The New 30-Something

Have you or haven’t you cut the financial cord with your family?

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From Our Financial Brand Files: Digital Banking Success Requires Conversational Engagement

From Our Financial Brand Files: Digital Banking Success Requires Conversational Engagement

At a time when consumers are doing more and more on digital platforms, they also have an increasing desire for human-like conversations that can resolve issues, provide advice, help them navigate increasingly complex platforms, and make life simpler. No longer are simple chatbots the desired resolution. Consumers want contextual engagement that reflects their situation at a specific point in time and allows them to make the choice between machine or human engagement.

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