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Sales Vs. Branding

Sales Vs. Branding

This one is really interesting and I have been thinking a lot about going deeper into the details to differentiate the articles I am sharing. I want to give you a piece that is going to be all about strategy and reveal some of the most important insights that I have about the difference between Sales and Branding. It’s really the key to my success.

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How to Get Clicks Without Resorting to Clickbait: 5 Easy Tactics

How to Get Clicks Without Resorting to Clickbait: 5 Easy Tactics

In this zany internet age, we’ve become more selective about how we spend our time on the world wide web. With zillions of internet articles to read on everything from politics to polar bears and limited time to devote to said reading, many people have become less willing to waste time searching for substance.

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7 Tips for Marketing a ‘Boring’ Brand on Social Media

7 Tips for Marketing a ‘Boring’ Brand on Social Media

We expect big name brands such as Nike and Coca-Cola to come up with fun and engaging social media marketing campaigns.

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Don’t Get Too Comfortable at That Desk

Don’t Get Too Comfortable at That Desk

First there were individual offices. Then cubicles and open floor plans. Now, there is a “palette of places.” New office designs are coming to a workplace near you, with layouts meant to cater to the variety of tasks required of modern white-collar workers. Put another way, it means people don’t sit in just one place. It’s partly a backlash against the one-size-fits-all mind-set, not to mention the corporate penny-pinching, embodied in the move toward pure open floor plans that packed more workers into less and less space. That idea was supposed to drive collaboration, but many experts agree it often went too far, with row upon row of desks and workbench-style seating more likely to generate ennui than efficiency. “When used as a generic answer for work space design, it’s terrible,” said David Lathrop, a researcher at Steelcase, a big office furniture maker.

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Social Media and Psychology: 4 Things Marketers Need to Know

Social Media and Psychology: 4 Things Marketers Need to Know

You can’t expect social media success if you don’t understand your audience. And there’s no better way of doing this than getting inside their heads with a few basic psychology principles.

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Get Design Inspiration Through This Mad Libs-Like Game

Get Design Inspiration Through This Mad Libs-Like Game

design(human)design is a tool that builds on insights about the design process inspired by research carried out at IDEO Cambridge. The idea is that there are a few design “variables” that designers play with, and that they often like to provoke their creativity with “random but purposeful” inspirations—which present the designer with a random selection of design variables to act as a “structured serendipitous” creative prompt.

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Shirzad Chamine: Five Strategies to Challenge Negative Thoughts

Shirzad Chamine: Five Strategies to Challenge Negative Thoughts

Stop for a moment and think about this: What do you actually think about yourself? There’s the shiny, confident exterior you show the world, but at the end of the day, when you’re alone with your thoughts, what do they say to you? Executive coach and Stanford MBA Shirzad Chamine asked more than 100 CEOs at a seminar this question, which they answered anonymously on flashcards. During a recent talk at Stanford Engineering’s eCorner, he read some of the answers aloud.

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At Advertising Week, Anxiety Lurks Among the Agencies

At Advertising Week, Anxiety Lurks Among the Agencies

At this year’s Advertising Week gathering in New York, attendees will get a heavy dose of discussion about the future of marketing and how new technologies such as artificial intelligence and voice assistants may transform marketing.

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Why 4 a.m. Is the Most Productive Hour

Why 4 a.m. Is the Most Productive Hour

Most people who wake up at 4 a.m. do it because they have to—farmers, flight attendants, currency traders and postal workers. Others rise before dawn because they want to. Russ Perry, the 33-year-old Scottsdale, Ariz., resident and founder of graphic design firm Design Pickle, says that 4 a.m. to 6 a.m. is “the most planned, most organized and most scheduled part of my day. It’s a crapshoot from there.” Once he and his wife started a family, he says, each new addition required an earlier wake-up time to beat the daily chaos. Their third daughter was born in 2015, and he moved his alarm to 4 a.m. First, he prays. “I’m a Christian. I thank God for boring stuff, frankly, but it’s like a pep talk for me,” he says.

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ABA Honors Four Banks with National Bank Marketing Video Awards

ABA Honors Four Banks with National Bank Marketing Video Awards

WASHINGTON — The American Bankers Association recognized the nation’s best bank marketing videos last night at the 2017 ABA Bank Marketing Conference in New Orleans. The second annual ABA Bank Marketing Video Awards featured nearly 300 entries from banks of all sizes nationwide. “Video marketing is a game changer and a key strategy for customer engagement in today’s digital age,” said Jim Edrington, executive vice president of ABA’s Professional Development Group. “From entertaining to informing to inspiring, this year’s winners took highly creative approaches to tell their story and build brand awareness.”

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