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Boomerang Boom: More Firms Tapping the Skills of the Recently Retired

Boomerang Boom: More Firms Tapping the Skills of the Recently Retired

Source By Christopher Farrell The New York Times Boomerang Boom: More Firms Tapping the Skills of the Recently Retired CALL them boomerang retirees: people who exit gracefully after their career at a company, then return shortly afterward to work there part time. More and more companies are establishing formal programs to facilitate this, for reasons that benefit both the employer and the retiree. Leaving a satisfying job cold-turkey for a life of leisure can be an abrupt jolt to people accustomed to feeling purposeful, earning money and enjoying their colleagues. From the corporate perspective, it is useful to have experienced […]

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The Four-Letter Code to Selling Just About Anything

The Four-Letter Code to Selling Just About Anything

Source By Derek Thompson The Atlantic The Four-Letter Code to Selling Just About Anything Several decades before he became the father of industrial design, Raymond Loewy boarded the SS France in 1919 to sail across the Atlantic from his devastated continent to the United States. The influenza pandemic had taken his mother and father, and his service in the French army was over. At the age of 25, Loewy was looking to start fresh in New York, perhaps, he thought, as an electrical engineer. When he reached Manhattan, his older brother Maximilian picked him up in a taxi. They drove […]

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5 Transformative Creative Trends in 2017

5 Transformative Creative Trends in 2017

Source By Judy Shapiro AdvertisingAge 5 Transformative Creative Trends in 2017 There are a few times in the great arch of history when one consciously knows she is observing a rare, transformative moment. This was how I felt at the recent sixth annual 4A’s Create Tech conference. “Design and the Future of Advertising” set out to explore how marketing can touch the human experience in diverse and encompassing ways. Previous creative renaissances were driven by technology, and this one is no different. From the invention of the printing press in the 1400s that allowed “scalable” transmission of stories to the […]

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As Last-Minute Shoppers Go Online, Retailers Brace for Trouble

As Last-Minute Shoppers Go Online, Retailers Brace for Trouble

Source By Laura Stevens The Wall Street Journal As Last-Minute Shoppers Go Online, Retailers Brace for Trouble Last-minute online shoppers, beware: A perfect e-commerce storm could be in the making for the holidays. An unusual calendar confluence means consumers are getting a later start on their holiday shopping. The rush—amplified by likely record-breaking online sales—is setting retailers and carriers up for potential late deliveries, shopper discontent and higher costs. This year, Christmas falls on a Sunday and Hanukkah starts the day before. That places the last big brick-and-mortar shopping weekend a full week in advance, meaning last-minute shoppers are more […]

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Clicks to Bricks: Online Retailers Find the Lure of a Store

Clicks to Bricks: Online Retailers Find the Lure of a Store

Source By Tim McKeough New York Times Clicks to Bricks: Online Retailers Find the Lure of a Store Online shopping gets all the attention these days. But sometimes, there’s still no beating a physical store. The British designer Lee Broom came to that realization last May after opening a monthlong pop-up shop in Manhattan’s SoHo filled with his furniture and light fixtures, including lamps made from hollowed-out marble tubes and cut crystal bulbs recalling cocktail glasses. He had already been selling his products through his online store and about 180 retailers worldwide, including major online players like Lumens. But his […]

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4 Ways for B2B Businesses to Keep Their Customers

4 Ways for B2B Businesses to Keep Their Customers

Source by Bevin Maguire and Jane Hiscock Harvard Business Review 4 Ways for B2B Businesses to Keep Their Customers According to Gallup, only 29% of B2B customers are engaged with the companies they do business with.Let that sink in. That means 71% of your customers are likely not committed to sticking with your company or, even worse, are actively seeking to move their business elsewhere. This problem is not new. Too many companies ignore the voice of the customer, blast cookie-cutter emails to all the names in their marketing spreadsheets, and lack the right survey and interview tools to gauge […]

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The Economy’s Hidden Problem: We’re Out of Big Ideas

The Economy's Hidden Problem: We're Out of Big Ideas

Source by Greg Ip The Wall Street Journal The Economy’s Hidden Problem: We’re Out of Big Ideas By all appearances, we’re in a golden age of innovation. Every month sees new advances in artificial intelligence, gene therapy, robotics and software apps. Research and development as a share of gross domestic product is near an all-time high. There are more scientists and engineers in the U.S. than ever before. None of this has translated into meaningful advances in Americans’ standard of living. Economies grow by equipping an expanding workforce with more capital such as equipment, software and buildings, then combining capital and […]

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To Persuade People, Trade PowerPoint for Papier-Mâché

by Michael Brennan Harvard Business Review To Persuade People, Trade PowerPoint for Papier-Mâché Someone once told me that most PowerPoint presentations have neither power nor a point. I cannot recollect, in 30 years of work, a single PowerPoint presentation I saw or gave that altered the course of anything. Yet in meeting after meeting around the world, PowerPoint is the medium of choice. In fact, according to Microsoft, there are over 30 million PowerPoint  presentations given every day. When someone chooses to use PowerPoint or any other slide deck program, the choice has consequences. It establishes a power structure that is […]

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The Ultimate Marketing Machine

From Harvard Business Review Marc de Swaan Arons Frank van den Driest Keith Weed In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day. Yet in most companies the organizational structure of the marketing function hasn’t changed since the practice of brand management emerged, more than 40 years ago. Hidebound hierarchies from another era are […]

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Vine Is Closing Down, and the Internet Can’t Stand It

By KATIE ROGERS New York Times If you picture social video as a colorful ecosystem full of emoji and chat bubbles, you really should try to think of it more as a jungle — a place where the strong eat the weak. Periscope ate Meerkat. Instagram’s new video features might be chewing on Snapchat. And Facebook Live is trying to gobble up everything in sight. The latest casualty is Vine, a six-second video app owned by Twitter. The app spawned some stars, among them the singer Shawn Mendes, and improved upon the best thing about Twitter — funny tweets — by adding audio and visual snippets. Some of […]

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