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Get Design Inspiration Through This Mad Libs-Like Game

Get Design Inspiration Through This Mad Libs-Like Game

design(human)design is a tool that builds on insights about the design process inspired by research carried out at IDEO Cambridge. The idea is that there are a few design “variables” that designers play with, and that they often like to provoke their creativity with “random but purposeful” inspirations—which present the designer with a random selection of design variables to act as a “structured serendipitous” creative prompt.

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Shirzad Chamine: Five Strategies to Challenge Negative Thoughts

Shirzad Chamine: Five Strategies to Challenge Negative Thoughts

Stop for a moment and think about this: What do you actually think about yourself? There’s the shiny, confident exterior you show the world, but at the end of the day, when you’re alone with your thoughts, what do they say to you? Executive coach and Stanford MBA Shirzad Chamine asked more than 100 CEOs at a seminar this question, which they answered anonymously on flashcards. During a recent talk at Stanford Engineering’s eCorner, he read some of the answers aloud.

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At Advertising Week, Anxiety Lurks Among the Agencies

At Advertising Week, Anxiety Lurks Among the Agencies

At this year’s Advertising Week gathering in New York, attendees will get a heavy dose of discussion about the future of marketing and how new technologies such as artificial intelligence and voice assistants may transform marketing.

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Why 4 a.m. Is the Most Productive Hour

Why 4 a.m. Is the Most Productive Hour

Most people who wake up at 4 a.m. do it because they have to—farmers, flight attendants, currency traders and postal workers. Others rise before dawn because they want to. Russ Perry, the 33-year-old Scottsdale, Ariz., resident and founder of graphic design firm Design Pickle, says that 4 a.m. to 6 a.m. is “the most planned, most organized and most scheduled part of my day. It’s a crapshoot from there.” Once he and his wife started a family, he says, each new addition required an earlier wake-up time to beat the daily chaos. Their third daughter was born in 2015, and he moved his alarm to 4 a.m. First, he prays. “I’m a Christian. I thank God for boring stuff, frankly, but it’s like a pep talk for me,” he says.

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ABA Honors Four Banks with National Bank Marketing Video Awards

ABA Honors Four Banks with National Bank Marketing Video Awards

WASHINGTON — The American Bankers Association recognized the nation’s best bank marketing videos last night at the 2017 ABA Bank Marketing Conference in New Orleans. The second annual ABA Bank Marketing Video Awards featured nearly 300 entries from banks of all sizes nationwide. “Video marketing is a game changer and a key strategy for customer engagement in today’s digital age,” said Jim Edrington, executive vice president of ABA’s Professional Development Group. “From entertaining to informing to inspiring, this year’s winners took highly creative approaches to tell their story and build brand awareness.”

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Want to Get Tech Savvy? Don’t Ask Your Children

Want to Get Tech Savvy? Don’t Ask Your Children

“Click what?” “Plug where?” Asking your offspring for tech support is… just asking for it. Their responses, often accompanied by an eye roll: “Why is that so hard?” or “I already showed you!” Older adults are wising up to how iPads, smartphones and fitness trackers can improve their lives. But a key to conquering fears and thriving with new technology is knowing where to get help that won’t run out of patience. Anything containing circuits tends to amplify teenage brattiness, adult anxieties about aging—and senior insecurities about being left behind. Children can feel dismay, frustration and anger when Mom and Dad can’t master texting a photo. If at all possible, get an outsider involved. That’s what brought Cheryl de la Mere, 71, with her big silver laptop and a taped-on list of passwords, to a San Francisco Public Library branch last weekend. She was there for assistance from a teenage volunteer named Justin. Asking family members “brings out too many emotions,” Ms. de la Mare said. “Justin here is not going to insult me.”

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‘Likes Lead to Nothing’ And Other Hard-Learned Lessons Of Social Media Marketing

'Likes Lead to Nothing' And Other Hard-Learned Lessons Of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found. Social media spending has increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they will expand their social media spending by 90 percent over the next five years, or 18.5 percent of the total by then.“All brands, big and small, are firmly in social media today,” says Jill J. Avery, senior lecturer at Harvard Business School. “Social media has become a mainstream tactic.”

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The Case For The Creative Agency

The Case For The Creative Agency

According the headlines and the pundits, it’s the worst time in recorded history to be an ad agency. Yes, even worse than during the previous 15-plus years, when we heard that it was the worst time to be an agency. I have never seen an industry so down on itself. Yes, we face disruption, change and challenge, but that’s the world today. The same forces reshaping our business are doing the same to retail, entertainment, automotive, and most other industries. There is no place to hide from change. Clients are shifting more creative capabilities in-house. Management consultants are trying their best to bolt on creativity through hiring and acquisitions. General economic trends and uncertainty threaten consumer and ad spending. Technology and Big Platform have changed our, and every, industry.

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9 Instagram Mistakes Social Media Managers Should Avoid

9 Instagram Mistakes Social Media Managers Should Avoid

With over 700 million users, it’s not surprising that Instagram is a core part of most social media strategies. To keep the momentum going, brands have to make sure they’re not ruining it for their audience by making careless blunders or missing the mark.

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We Could Use More Sports Scandals Like Apple Watchgate

We Could Use More Sports Scandals Like Apple Watchgate

As sports scandals go, 2015’s Deflategate was pretty great—it had a handsome leading man and readymade jokes about saggy balls—but in retrospect it lacked a certain something. Do you remember the particular brand of footballs Tom Brady and friends wanted underinflated? Yeah, neither do I.

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