Archive for August 2017

Ask Not for Whom the Doorbell Tolls. They Won’t Answer It.

Ask Not for Whom the Doorbell Tolls. They Won’t Answer It.

Some smartphone-carrying millennials and Gen Zers are so used to texting upon arrival that the sound of a ringing doorbell freaks them out; ‘it’s terrifying’

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Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard

Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard

Google is issuing refunds for ads that ran on websites with fake traffic, people familiar with the situation said, as the web giant develops a tool to give marketers more transparency about the ads they buy through its platform. In the past few weeks, the Alphabet Inc. unit has informed hundreds of marketers and ad agency partners about the issue with invalid traffic, known in the industry as “ad fraud.”

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Banks Send Warning Signs for Economy #b2b #personal

Banks Send Warning Signs for Economy #b2b #personal

U.S. banks are sending signals that the country’s economic expansion is getting long in the tooth. Being a key transmission mechanism for savings, investment and spending, the banking sector is worth watching as a barometer for the health of the overall economy. Lately it has been acting as one would expect toward the end of an expansion phase.

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What to Look for in Private Student Loans

What to Look for in Private Student Loans

Watch rates and payback terms to maximize savings, experts say; seek scholarships, too With the new academic year starting in a matter of weeks, student-loan and college-finance experts say there is still time to make some smart money moves. On the to-do list: Shop around for private student loans and apply for scholarships.

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How to Stay in New York City for $30 a Night

How to Stay in New York City for $30 a Night

If you’re open to roughing it, you can pitch a tent at one of three area National Parks campgrounds and save big bucks. Tanya Murray of Canada was excited this summer about her family’s pending trip to New York City. Except for the rates at the Midtown hotel she had booked: $1,600 for six nights. “That’s crazy,” she says. “I was having a heart attack about how much the hotel was going to cost.” Happily, she found a much cheaper alternative: Camp Hudson in Staten Island, a National Parks Service site. Last week, after driving 32 hours from their home in Regina, Saskatchewan, the Murray family pulled up in their red mini van and pitched a tent in the shadow of the Verrazano Bridge. The rate for the site: $30 a night. “Now we can see New York and not worry about the money,” said Ms. Murray, sipping cowboy coffee as her daughter spotted boats in the Lower Bay.

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Reno Puts Out the Welcome Mat for Burning Man

Reno Puts Out the Welcome Mat for Burning Man

RENO, Nev.—The self-proclaimed “Biggest Little City in the World” is embracing a new role: gateway to Burning Man. Some 70,000 people are estimated to gather to create a temporary city in the desert at the nine-day event beginning Aug. 27 that features art installations, music and people in quirky costumes. Reno is just 100 miles away, and many “Burners,” as they call themselves, will stop here to stock up on everything from dust masks to solar-powered showers.

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Save the Banner, Ditch the Click

Save the Banner, Ditch the Click

While there are some standout exceptions, the banner ad has seen better days. Although it was once a bona fide breakthrough in marketing, issues like banner blindness, ad blocking and poor performance have brought ROI into question. Add the fact that, according to an Adobe study, 33% of consumers find display ads completely intolerable, and it does seem like it’s time for the industry to move on. For better or for worse, however, the banner is an integral part of the ad ecosystem. And while legacy alone isn’t a good enough reason to keep it around, its relative simplicity makes it worth taking a closer look at what digital’s first format could — and should — be doing. After all, what if the banner isn’t broken at all, but misunderstood?

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Harper’s Index

Harper’s Index

Figures cited are the latest available as of July 2017.

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Fruitcake From Robert Scott Expedition Is ‘Almost’ Edible at 106 Years Old

Fruitcake From Robert Scott Expedition Is ‘Almost’ Edible at 106 Years Old

Consider the fruitcake. Long maligned for its questionable taste (what did Grandma put in this thing?), its ubiquity (stubbornly appearing at any or every celebratory event) and its toughness (the fridge gives it life), the dessert may have further cemented itself in food lore after a discovery in Antarctica.

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