Archive for September 26, 2017

The Case For The Creative Agency

The Case For The Creative Agency

According the headlines and the pundits, it’s the worst time in recorded history to be an ad agency. Yes, even worse than during the previous 15-plus years, when we heard that it was the worst time to be an agency. I have never seen an industry so down on itself. Yes, we face disruption, change and challenge, but that’s the world today. The same forces reshaping our business are doing the same to retail, entertainment, automotive, and most other industries. There is no place to hide from change. Clients are shifting more creative capabilities in-house. Management consultants are trying their best to bolt on creativity through hiring and acquisitions. General economic trends and uncertainty threaten consumer and ad spending. Technology and Big Platform have changed our, and every, industry.

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