Archive for February 2019

From Our Adweek Files: Facebook: Here’s How to Remove Posts From Your Timeline in Bulk

From Our Adweek Files: Facebook: Here’s How to Remove Posts From Your Timeline in Bulk

Did you know you can remove posts from your Facebook Timeline in bulk from within the Facebook mobile application?

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From Our ABA Banking Journal Archives: In New Hampshire, the Feeling Is Mutual

From Our ABA Banking Journal Archives: In New Hampshire, the Feeling Is Mutual

In 2013, the Merrimack County Savings Bank and Meredith Village Savings Bank came together to form a mutual holding company—a move several mutual banks, especially in New England, have taken in recent years to streamline operations while retaining high-value local brands.

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From Our New York Times Files: Do Not Disturb: How I Ditched My Phone and Unbroke My Brain

From Our New York Times Files: Do Not Disturb: How I Ditched My Phone and Unbroke My Brain

My name is Kevin, and I have a phone problem.

And if you’re anything like me — and the statistics suggest you probably are, at least where smartphones are concerned — you have one, too.

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From Our NYT Files: Julia Cameron Wants You to Do Your Morning Pages

From Our NYT Files: Julia Cameron Wants You to Do Your Morning Pages

With “The Artist’s Way,” Julia Cameron invented the way people renovate the creative soul.

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From Our ABA Files: Out: Social Influencers; In: Social Selling

From Our ABA Files: Out: Social Influencers; In: Social Selling

When it comes to modern advertising, subtlety is everything. Think about it: Consumers are bombarded with 2,617 media touchpoints every single day, and they’re getting better at identifying and ignoring marketing messages they deem irrelevant or just plain annoying.

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From Our NYT Files: How to Declutter and Organize Your Personal Tech in a Few Simple Steps

From Our NYT Files: How to Declutter and Organize Your Personal Tech in a Few Simple Steps

Accessories and data may not take up much physical space, but they contribute to frustration and anxiety. Here are ways to keep e-junk at bay, Marie Kondo-style.

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From Our ABA Files: You May Be Interested In Attending ABA Bank Marketing School April 23-30, 2019 • Emory Conference Center Hotel • Atlanta, GA

From Our ABA Files: You May Be Interested In Attending ABA Bank Marketing School April 23-30, 2019 • Emory Conference Center Hotel • Atlanta, GA

Elevate your expertise. Advance your marketing career.

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From Our Financial Brand Files: Why Banking Executives Need A Social Media Presence

From Our Financial Brand Files: Why Banking Executives Need A Social Media Presence

Being active on social media is no longer a nice-to-have for financial services executives in today’s hyper-connected world – it is a necessity. Both customers and employees expect a more transparent and human side from company leadership.

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From Our Financial Brand Files: Are People Happy With Their Bank? Study Reveals Blind Spots and Problems

From Our Financial Brand Files: Are People Happy With Their Bank? Study Reveals Blind Spots and Problems

According to a major study by Market Force Information, consumer satisfaction with banking providers rose across the board. Consumer satisfaction with their primary banking provider for the industry overall jumped eight percentage points in one year from 49% to 57%, and one point ahead of the previous high of 56% in 2016. Likewise, consumers are generally more inclined now to recommend their bank or credit union to a friend or colleague (60% very likely to recommend, compared with 54% in 2017 and 59% in 2016).

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From Our Financial Brand Files: 4 Major Digital Marketing Trends Redefining Retail Banking

From Our Financial Brand Files: 4 Major Digital Marketing Trends Redefining Retail Banking

Financial marketers will have to make the customer experience their number one priority if they hope to beat back the fintech threat. Traditional banking providers will need the right resources — a combination of both talent and bigger budgetary investments — to leverage data and personalize the customer journey, otherwise fintech challengers could win consumers’ hearts… for good. Can traditional financial institutions rise to the challenge and pull it off?

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