Archive for February 11, 2019

From Our Financial Brand Files: 4 Major Digital Marketing Trends Redefining Retail Banking

From Our Financial Brand Files: 4 Major Digital Marketing Trends Redefining Retail Banking

Financial marketers will have to make the customer experience their number one priority if they hope to beat back the fintech threat. Traditional banking providers will need the right resources — a combination of both talent and bigger budgetary investments — to leverage data and personalize the customer journey, otherwise fintech challengers could win consumers’ hearts… for good. Can traditional financial institutions rise to the challenge and pull it off?

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