Archive for March 5, 2019

From Our Financial Brand Files: Digital Banking Success Requires Conversational Engagement

From Our Financial Brand Files: Digital Banking Success Requires Conversational Engagement

At a time when consumers are doing more and more on digital platforms, they also have an increasing desire for human-like conversations that can resolve issues, provide advice, help them navigate increasingly complex platforms, and make life simpler. No longer are simple chatbots the desired resolution. Consumers want contextual engagement that reflects their situation at a specific point in time and allows them to make the choice between machine or human engagement.

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