Archive for the Blog Category

From Our ABA Files: You May Be Interested In Attending ABA Bank Marketing School April 23-30, 2019 • Emory Conference Center Hotel • Atlanta, GA

From Our ABA Files: You May Be Interested In Attending ABA Bank Marketing School April 23-30, 2019 • Emory Conference Center Hotel • Atlanta, GA

Elevate your expertise. Advance your marketing career.

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From Our Forbes’ Files: The Top Productivity Killers Of C-level Leaders (And How To Overcome Them)

From Our Forbes' Files: The Top Productivity Killers Of C-level Leaders (And How To Overcome Them)

I was meeting with a CMO who indicated he had over 1,500 emails in his inbox.

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From Our Financial Brand Files: Why Banking Executives Need A Social Media Presence

From Our Financial Brand Files: Why Banking Executives Need A Social Media Presence

Being active on social media is no longer a nice-to-have for financial services executives in today’s hyper-connected world – it is a necessity. Both customers and employees expect a more transparent and human side from company leadership.

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From Our Financial Brand Files: Are People Happy With Their Bank? Study Reveals Blind Spots and Problems

From Our Financial Brand Files: Are People Happy With Their Bank? Study Reveals Blind Spots and Problems

According to a major study by Market Force Information, consumer satisfaction with banking providers rose across the board. Consumer satisfaction with their primary banking provider for the industry overall jumped eight percentage points in one year from 49% to 57%, and one point ahead of the previous high of 56% in 2016. Likewise, consumers are generally more inclined now to recommend their bank or credit union to a friend or colleague (60% very likely to recommend, compared with 54% in 2017 and 59% in 2016).

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From Our Financial Brand Files: 4 Major Digital Marketing Trends Redefining Retail Banking

From Our Financial Brand Files: 4 Major Digital Marketing Trends Redefining Retail Banking

Financial marketers will have to make the customer experience their number one priority if they hope to beat back the fintech threat. Traditional banking providers will need the right resources — a combination of both talent and bigger budgetary investments — to leverage data and personalize the customer journey, otherwise fintech challengers could win consumers’ hearts… for good. Can traditional financial institutions rise to the challenge and pull it off?

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From Our Forbes Files: What The Fed’s Stance Means For Stocks & Bonds

From Our Forbes Files: What The Fed's Stance Means For Stocks & Bonds

Since March 2009, the stock market has surged, largely due to the easy money stance from the U.S. Federal Reserve and other global central banks.

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From Our Forbes Files: Small Businesses Find Micro-Influencers A Good Marketing Avenue

From Our Forbes Files: Small Businesses Find Micro-Influencers A Good Marketing Avenue

To help market their mason jar rack, the team behind Mason Jar Storage reached out to micro-influencers – social media personalities with relatively small but loyal and engaged niche audiences.

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From Our NYT Files: Apps and Services to Help You Get Around on Your Next Trip

From Our NYT Files: Apps and Services to Help You Get Around on Your Next Trip

The first challenge you face on arriving somewhere new is usually how to get around, but the right technology can make it easier.

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From Our NYT Files: How to Do a Data ‘Cleanse’

From Our NYT Files: How to Do a Data ‘Cleanse’

New year, new you, right? You may be headed to the gym, but what about the health of your phone, computer and all your precious data? Here are some tips to get your digital life in order.

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From Our NYT Files: How to Make Your Office More Ergonomically Correct

From Our NYT Files: How to Make Your Office More Ergonomically Correct

If your office leaves you with pain in your wrists, back or neck, it doesn’t have to be that way — in fact, it shouldn’t. Here’s how to fix it.

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