Some of the clients we’ve helped in our 50 + years.
Create and Manage Marketing Portal for Bosch Thermotechnolgy Corporation
Bosch Thermotechnology Corp. is the North America operation of the Bosch Group’s heating and hot water division. As an industry leader, the division has12,900 employees across 9 countries worldwide. Sales channels consist of wholesale distributors, installation contractors and independent manufacturer rep groups. Bosch needed a marketing portal that would:
- Create an online solution that would seamlessly integrate with the Bosch sales and marketing portal, that could produce, fulfill, and track variable marketing collateral and promotional products that were unique to the different sales channels, while accurately reporting on the value of each transaction.
- Enable a customer or sales group to register equipment purchases, sign up for training classes and schedule product demonstrations.
- Provide a incentive-rewards feature that awarded and tracked participating, online users with points or “Bosch Bucks” that they could redeem for promotional products and/or custom variable print on demand marketing collateral; including signs, posters, door hangers, postcards, flyers, etc.
- Be flexible. Depending on the sales channel, different point systems are used to reward the various sales activities and different marketing products are available online to the various channel users.
After working closely with Bosch to determine requirements. Our internal experts and team of Winbrook Certified Partners (programmers and international variable print providers) developed and launched the portal, based on our WinSource™ technology.
Thanks to the portal, tracking and supporting sales activity with promotions and variable print products evolved from a manual process into a seamless and integrated online solution.
The active and high volume program achieves the corporate goals of:
- Controlling the corporate brand
- Eliminating waste and obsolescence
- Reducing costs through a print on-demand program driven by the individual Bosch sales efforts
- Creating the efficiencies and ROI that Bosch requires to remain the leader in their industry through tracking specific user activity across all sales channels
“Technology and people. Winbrook has always provided us with a crucial combination of innovation, service, expertise and integrity across the country. That combination continues to serve us well.”
-Fred Saar, Director of Facilities and Procurement
CitiStreet needed to improve, assemble and fulfill enrollment packages for Boeing’s 401(k) program.
The package, containing 16 separate items, had grown unwieldy. It required collating of the separate materials, a pocket folder to hold the material and an envelope to mail it all. CitiStreet wanted a more efficient, attractive and cost-effective way to present the package to end users at Boeing.
Winbrook formed a product modification team. The team analyzed workflow around the package and its path — from its initial design through to being in the hands of Boeing employees. We implemented a change management strategy that integrated a redesign of the separate components of the package — cover letter, investment options and enrollment forms.
We combined all 16 items into one 8 1/2 X 11 saddle stitched booklet with micro-perforated enrollment forms bound in.
The booklet saved 25% in overall costs, eliminating costly and time-consuming fulfillment steps and the need for enclosing a pocket folder.
The booklet was also cleaner and more cohesive in its design and much more congruent with Boeing’s brand standards.
Boeing was thrilled with the booklet and began to implement other changes in documents and packaging as a result.
Error Free International, Kitting, Fulfillment and Distribution
Forum, an international training organization whose client list includes Nike, Wyeth, Merck, as well as myriad Fortune 500 and Fortune 100 clients had quality control issues with international upper-level marketing executive training programs. Multiple-item training kits were missing critical items. Missed deadlines and lost opportunities threatened Forum’s reputation and eroded its brand.
Through our rigorous QE2 (Quality Empowerment Squared) program, we lowered their error rate to less than 1% over a three-year period and delivered on-time 100% despite the challenges of multiple international locations, tight deadlines and dynamic kitting (as many as 60 components in one kit—promotional items, games, collateral, printed material, etc).
Partner confidence and brand integrity were restored and strengthened tenfold.
“I wanted to share this photo of our new sign in Laconia with you as it’s a beautiful one and shows how all the hard work has paid off. Pretty proud of this. Thank you for helping us get here!”
-Laura Tringali, Senior Marketing Communications Manager
Winbrook Spearheads Global Rebranding For Lake Region Medical With Promotional Procurement, Kitting and Signage.
Accellent, a global OEM supply chain manufacturer for the medical device industry, re-branded to Lake Region Medical (LRM) in September, 2014 as part of their recent acquisition of the company.
LRM invested a lot of time and effort in the development of the new brand to integrate the customer experience and history of both companies. LRM decided to make a significant investment in launching the new brand at each of its 15 sites.
Phase 1 was executing a simultaneous change-over in temporary signage and delivering branded gifts to the employees to build their support and commitment to the new company at the, “Celebration,” a globally-wide company event. Lake Region Medical knew that they had a tight time line to execute and they reached out to Winbrook.
Winbrook’s print and promotional team worked with LRM marketing to select, procure and deliver over 5,000 kits for an employee gift in less than a 4 week time frame. We provided the expertise, project management and guidance to make the deliveries to all 15 locations, including 4 overseas sites.
In tandem, the design, production and installation of temporary signage was orchestrated so that each site would have the new brand experience on September 26th. The President’s message was telecast and celebrations took place at each lake region medical location.
Phase 2 of the rebrand effort involved the design, project management and installation of new permanent signage at each of the domestic sites. Winbrook worked with Lake Region Medical Marketing to design, produce and install new interior and exterior signage showcasing the new heart design logo. Winbrook provided the resources and project management to execute the president’s vision of a unified organization, dedicated to servicing their customers and investing in their employees.
Winbrook and The Lakes Region Marketing Team executed perfectly for a successful rebrand within a very tight timeframe.
Personalized Communications Delivers for Nichols College
Nichols College’s lead generation efforts for admissions was not getting the results needed to grow the college as planned. They were using static direct mail pieces with the same message to all. ROI was lackluster. Their tactics did not deliver an acceptable number of leads given the costs. and Plus, they were unable to accurately measure results in real time. They needed a partner that could deliver a more personalized communications message to prospective students and their families.
Winbrook provided an integrated marketing campaign that utilized personalized communications through variable data print, personalized url’s, automated response emails and automated notification emails. This solution provided high quality leads through relevant communications using a variety of media, while implementing a online reporting system that delivered real time-results.
- The most successful direct mail ever deployed by Nichols College.
- Site received 3.60% response, when <1% was the norm.
- 761 Quality Leads from a single mailer surpassed all goals
Promotional “Inside-Out” Marketing: New Product Rollout
Sunovion, then Sepracor, required an agile, segmented, multi-flight, integrated and targeted promocentric program in place to support the rollout of Lunesta, its prescription sleep aid, pending FDA approval.
We packaged, storyboarded and catalogued a flexible, scaleable and robust promocentric program that made it easy for the brand’s marketing team to select, budget and rollout in real-time as the drug moved through FDA Approval and into launch.
The Lunesta prescription sleep aid launch, under extremely tight deadlines, consumer restrictions and challenging environments, has been heralded as one of the most successful Pharma rollouts within the last decade.
“Strategic partners who understand your challenges and are willing to work alongside you to achieve your goals are priceless. Winbrook is one such partner.The Winbrook team has been a valuable asset to TD Bank.”
-David Coutu, Vice President of Regional Procurement